Point of Purchase Video - AKA POP Video
This video represents an early Point of Purchase Video that we did. It was used in the Candies' Showroom during the annual Seventh of Sixth event held in New York City where every important clothing manufacturer gathers to show off their upcoming clothing lines. This Candies' video was run on a loop tape along with other commercials that we had produced and cut for them. this type of Industrial video is used to give information to the buyer about the brand and the brand's new ways of operating that help the buyers.
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