Internet Public Relations: Dodge Charger Alter Ego
This Video Production represents the new wave in Internet Advertising. We bid on this project as a series of 4 videos that would place the Dodge Charger into their videos.
This is original content that "juiced up" their site and kept people coming back through an interactive portion that we offered where Website Visitors could enter the Dodge Charger Alter Ego Contest to win a complete makeover including new clothes and hair, etc.
This concept of producing exciting web video content is extremely valuable because for just a little more money we can create traditional broadcast television segments or whole shows that we can later place for you.
Another aspect of this video series that paid off for Dodge was that we generated an email list that they could send direct mail to both in the form of e-mail and in the form of direct mail marketing of their new products.
Our series included 2 Celebrity Segments and 2 Makeover Segments of the winners of the contest. We have peppered our site with the four videos because they fit into so many different categories:
- Internet Advertising
- Broadcast Video
- Web Video Production
- Public Relations Video
Please see our other Online Public Relations Video Samples: