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Video News Release:  Etch-A-Sketch Turns 35!

Every Spring, in New York City, it's Video News Release time for the toy manufacturers. We capitolized on the fact that Etch-A-Sketch was turning 35 in order to create a buzz around their traditional Etch-A-Sketch as well as to show off their new product that they'd be introducing at Toy Fair.

For this piece we shot at Ohio Art's Manufacturing Plant, Ohio Art's Toy Fair Office, on the streets of New York to get real peoples' memories of the legendary Etch-A-Sketch and used historic footage combined with footage of kids playing with the new products:Compact Travel Etch-A-Sketch and the Color Etch-A-Sketch.

This piece, like all of our Ohio Art VNRs, got really good pickup for our client.

Please see our other Online Public Relations Video Samples: